Glossary

Industry Terms and Abbreviations

• Accessibility: A general term to cover the process of ensuring appropriate content is provided to all visitors to a site, despite the differences in the skills and capacities of people and the technologies they employ.
• Domain Name: a unique name assigned to identify a website on the internet. Our domain name is midboh.com.au.
• Web Hosting: A facility with permanent connection to the internet that stores web pages and serves the web pages in response to requests from various sources (individuals using browsers or search engine robots)

Search Engine related

• SERP (Search Engine Result Page): list of results after issuing a search request
• SEO (Search Engine Optimisation): the process of improving your position in a SERP
• Above The Fold: the portion of the browser window visible when the page is first drawn but before scrolling the display
• Snippet: the text a search engine shows to describe the site in search results

Tip of the week:

Register your domain for several years

Search engines, but Google in particular, like to see domains with extended periods before expiry. This is seen as a show of confidence in the domain and it is respected and rewarded by the search engines.A short expiry may be a sign of the domain may be a fly-by-night operation and not worthy of serious listing.

Domain registration is relatively inexpensive these days. Do yourself a favour and protect your domain and it's reputation - register it for at least 2 years, and extend it by that period at each renewal.