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Can you explain what SEO is?

Most people use the term SEO, which stands for Search Engine Optimisation, to describe the process of achieving the best possible results in Search Engines for relevant searches. We think this is a pretty reasonable explanation.

Just in case you would like more information this link will take you to the WikiPedia page on Search Engine Optimisation to see what they say on the subject.

The name SEO is a bit misleading because it's not the search engine that is being optimised but the website itself. A more appropriate phrase is "Optimising for Search Engines".

What's involved in SEO

While there are lots of individual steps and tasks to be performed when optimising a website, these can be broken down into 3 major groups:

  • Eliminate roadblocks (If the search engine can't find the site or find a path through the site, you won't get good results.)
  • Provide content (Well written content on relevant subject areas will always interest the search engines.)
  • Acquire links (Search engines regard appropriate inbound links as a vote of confidence.)

This is a pretty brief description but hopefully it gives you the idea.

At the end of the day, SEO is about helping your website better contribute to your business, and it can do that by helping new customers find your website.

If improving your business through having a more effective website, sounds interesting or if you have any general SEO questions, please contact us, we'd be happy to talk to you about your requirements.

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